Branding / Print Design
ARTISAN is my personal branding project.
As a digital artisan, I created my own logo and business card which symbolize myself.
Logo Design - This logo comes from D/A, an abbreviation for Digital Artisan and also for Designer and Artist.
I proclaim myself Digital Artisan because what I create is across several categories and is not simply classifyed into art or design. So sometimes I am an artist and at other times I am a designer. D/A is special three letters that explains everything about me.
Card Design - Inspired by CPUs and PCBs, the logo was placed in the center of the card and surrounded by many thin lines as if it were a processor chip. This detailed graphic was printed on cards three-dimensionally by a UV-Inkjet printer.