GEEK

GEEK

Branding

GEEK

Category

Branding / Graphic Design

Client

Kosuke Katano

Year

2018

GEEK is a branding project for Kosuke Katano, a research scientist in biology at MIT Media Lab.
He proclaims himself Wild Scientist and GEEK. I was asked to design his business card and started this project as personal branding to convey his unique personality.

Business cards' picture

DESIGN

The first step was to create an eye-catching symbol. I approached it from Kosuke’s initials, K.K. and designed the letter K by combining rectangles and hexagons. These shapes were chosen because they can represent a benzene ring and DNA helix when they are arranged regularly.

The next step was making a graphic and putting information into it. His previous business card was full of information and he asked me to inherit the style. It was challenging but I arranged it as a part of a DNA-inspired graphic and obtained both beauty and readability.

Design concept of GEEK GEEK logo and graphic Name and infomation design of GEEK Arranged GEEK business cards

PROJECT INFO

Title

GEEK

Year

2018

Client

Kosuke Katano

Design

Richard Falcema

Printing by

Graphic Co. Ltd.

Printing Method

CMYK Offset

Paper

Vent Nouveau VG

Design Tool

Adobe Illustrator

Available on

Behance

RICHARD  FALCEMA

DIGITAL  ARTISAN