WIT STUDIO Winter '24

Category: Video Production / 3DCG
Client: WIT STUDIO
Year: 2024

I created a promotional video for WIT STUDIO’s Attack on Titan Winter 2024 fair. The video features merchandise unique to the animation studio, including the ARTMAKE series, which reimagines original animation drawings in pastel colors, and the RE series, which presents familiar scenes with newly designed lighting. The entire film was created in 3DCG, with the products animated to feel lively and dynamic throughout.

Title shot from WIT STUDIO’s Attack on Titan merchandise video, surrounded by animation production sheets

APPROACH

To express the concept of merchandise that could only come from an animation studio, the scenes were built using character design sheets, key animation drawings, and other production materials provided by WIT STUDIO. From the opening sequence through to the shot where the card emerges from the artwork, the video depicts the merchandise being born directly from the world of animation production.

Eren character design sheet gradually gaining color in WIT STUDIO’s Attack on Titan merchandise video

ARTMAKE card emerging from an Eren character design sheet in WIT STUDIO’s Attack on Titan merchandise video

ARTMAKE cards arranged in a grid in WIT STUDIO’s Attack on Titan merchandise video

RE:LIGHTING acrylic block scanned by a beam of light in WIT STUDIO’s Attack on Titan merchandise video

Newly illustrated Eren merchandise featured in WIT STUDIO’s Attack on Titan merchandise video

Newly illustrated Erwin merchandise featured in WIT STUDIO’s Attack on Titan merchandise video

Transparent cards featuring Levi, Erwin, and Eren in WIT STUDIO’s Attack on Titan merchandise video

Various Attack on Titan merchandise flying toward the center in WIT STUDIO’s promotional video

Full lineup of WIT STUDIO’s Attack on Titan merchandise in the promotional video

Project Info

Client / Production: WIT STUDIO
Direction: Richard Falcema
3D Modeling / Animation: Richard Falcema

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